Internet Marketing Tips

I don’t know if you’ve ever watched either of the “Happy Feet” movies about a hapless dancing penguin, but it seems Google’s taking a leaf from the popular film franchise, doing a ‘Penguin dance’ all over website rankings this week, confirming their algorithm update on Monday. Bad News for Software Product Owners relying on download [...]

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Systems don't care. People do. Ergo, can you really called any form of systematized support “customer care”? I guess the answer largely depends on the points of human intervention within that system – the initiative taken by the person wearing the headset, following the on-screen prompts and handling your enquiry. I’ve spent the last six [...]

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So I set up the new Facebook Timeline today. While it’s still officially ‘pre-launch’ to the masses, it’s wide open to FB developers to take a look at. And, well what can I say? Actually, I was a bit creeped out at first! You see the thing is, the timeline gives you super-quick jump-off points [...]

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For years now, ‘classic’ Internet marketers and the newer breed of social media gurus alike have preached at the business-owners about the endless virtues of ploughing endless hours into building a huge social network, in a bid to grow the business. But one question always recurs in my mind. In fact, two questions: 1) Really? [...]

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It’s funny, but we often find ourselves getting emotionally attached to our possessions when, many would have us believe,  they really aren’t that important in the grand scheme of things. Case in point: here I am about to leave the home that my wife and I saw ourselves staying in to a ripe old age, [...]

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Fresh from the vaults of Google Labs, Google ‘Correlate’ gives marketers a unique perspective on keyword trending, or rather the correlation of trends. Very much still in Beta, and with much of the chatter around this new innovation relating to the correlation between (and even predictive potential of) large data sets over protracted time periods, [...]

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I’ve had two calls this week with marketers whose businesses are largely service-based, and since a couple of common themes emerged I thought it worth putting a short post together for the benefit of other such service providers. Just my thoughts really, for what they are worth. I ought to set up the post by [...]

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When you’re planning, be it a graphical design for a website or a written traffic-generation plan there’s a tendancy (at least I have found, personally) to stress the details to the n’th degree. I can’t count how many hours I’ve spent ruminating possible issues, problems or scenarios that exist only in my own mind. The [...]

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As an ex-Intellimon team-member, I’ve understandably long-favored the powerful XSitePro website design software over all other contenders for its ease of use and the sheer speed with which a non-techie can bat out great looking sites. But – as with any tool – there are some occasions on which XSitePro can be complimented, and adding [...]

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What seems like a long time ago now, I used to regularly find myself stringing one late night after another over weeks and months, only to eventually find myself (surprise surprise) feeling pretty burned out. Know that feeling? Since setting out on my own as a full-time on-line marketer I resolved that I wouldn’t allow [...]

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